The retail network of shoe casekits "Econika" is one of the leading companies on the Russian market of high-quality and fashionable production, and the major operator of retail chains in Russia.

"Econika":

• stylish shoe collections, elaborated by the best European designers;
• more than 100 modern shoe stores;
• more than 700 shoe models under famous trade marks - Alla Pugachova, Parmen, Aragona and De`Marche;
• flexible approach to the desires and demands of customers;
• shoes for bright individualities;
• self-confidence;
• acceptance of perfect feeling of style and fascinating personal image.

The retail chain "Econika", being part of the 'Econika Corporation', has been on the market since 1992. During all these years the company has been implementing bright decisions. In 1990s stylish blue-and-yellow European shops of 'Econika', with their service and wide choice, became an outstanding event against a background of grey shops of soviet type.

In November 2004 the company began preparation of a new revolutionary decision - large-scale rebranding program. In the wake of altering demands and preferences of customers it was decided to change completely the philosophy of the 'Econika' brand.

A new 'Econika' image was created together with the British agency SCG London and Russian consulting agency LMH Consulting. The concept of the brand, its marketing constituent and, of course, visual line were changed.

Modern 'Econika' is a bright design and logo, stylish prints, rich beige-and-chocolate colour spectrum, company smell and music, original gift tokens and catalogues.

Today in our casekits are presented next exclusive brands:

• Alla Pugachova - expression and chic.
• Parmen - an elite line of men's footwear.
• Aragona - comfortable footwear, 'urban classics'. Aragona line - bright and original models for city life and beach relaxation.
• Aragona weekend - comfortable and practical footwear for everyday life.
• De`Marche - youth brand for bright personalities.
• Limited Edition ('Econika by ...') - exclusive models from famous foreign and Russian designers.

Collections are updated at the beginning of every season in February and in August but the unique style and wide selection of models in various price niches are preserved.

Service, quality guarantees, convenient location of stores and well thought-over work with clients distinguish the 'Econika' among other footwear brands. And what is especially important - exclusiveness of models and service successfully go with their prices. Our customers feel comfortable with us!

The retail chain "Econika" develops all segments of the country's shoe market, invariably taking into account national, cultural and demographical features of Russia and its regions. With this aim a fundamentally new concept of retail and wholesale trade has been elaborated.

"Econika" offers cooperation to its potential partners on the shoe market - partnership on the basis of franchise agreement.